Thursday, January 27, 2011

Print Journalism Work: Sports

Women's Basketball
Published in the Sanpete Messenger and the Snowdrift



Lady Badgers lose three games and two starters
 By: Skyler Hardman
The Lady Badgers wrapped up an eight-game road trip with three straight losses, and to top it off, they return home missing two starters.
After jumping out to an early lead, Snow suffered injuries and a tough loss at Salt Lake Community 72-60, Saturday, Jan. 15.
“Everything was going great, and then Dani went down,” coach Cindy Lindsay said, referring to the center’s game-ending injury.
Early in the game it seemed as though Salt Lake didn’t have an answer for Lockhart. In just six minutes she pulled down three boards and scored 2 points.
A minute later after Lockhart’s injury, Alle Finch twisted her ankle. Finch finished the game but with obvious soreness. Slowed by the injury, she had trouble planting and cutting through traffic.
In the second half though, with a slowed Finch and a missing Lockhart, Haley Holmstead went off. She had a game-high 32 points, including eight free throws down the stretch.
Finch has a sprained ankle and hasn’t played since the loss. She’s questionable for this week’s games. Lockhart has once again torn her ACL and will be out for the season.
Snow then traveled to Southern Idaho on Thursday, Jan. 20, suffering their second loss of the season to the Golden Eagles 79-52.
Christina Augustin and Kelsi Wells filled the starting roles left vacant by Finch and Lockhart.
The change in line-up shifted Erica Martinez to starting point guard. Martinez led Snow, scoring 20. But they clearly missed the injured starters.
“We have to move on and get tough,” Lindsay said. “We were able to get some people—that normally didn’t play—some experience, and that’s going to help us in the long run.
“Right now it’s hurting. We’ve got a pretty big hill to climb but we can only do it step-by-step,” she added.
The wounded Badgers traveled to North Idaho and suffered a 103-55 loss Saturday, Jan. 22.
“I don’t think I’ve ever been beat that badly,” Lindsay said.
North Idaho was lights out from beyond the arc, knocking down 12 3-pointers. Snow made only one triple and shot just 37 percent from the field.
The Badgers are now in fifth place in the conference. Although down, they are not out.
“I’m so excited to be home; that road trip was brutal,” Lindsay said. “We’re excited to get back in front of our home crowd.”
The Badgers will be welcomed to the freshly re-painted Activity Center this weekend by their home crowd and two opponents they’ve already seen—Colorado Northwestern and Eastern Utah.
They beat Northwestern 64-43 and Eastern Utah 62-50. The games tip-off Friday at 5:30 p.m. and Saturday at 3:00 p.m.



Lady Badgers start 3-1 in conference play
 By: Skyler Hardman
 EPHRAIM—The Snow College Lady Badgers are off to a 3-1 start in conference play after two road wins last weekend over Eastern Utah and Colorado Northwestern.
Dani Lockhart posted big numbers in just 17 minutes of play on Friday, Jan. 7, as Snow routed Eastern Utah 62-50.
Lockhart made good use of her time on the court as she shot six of eight from the field for 14 points and grabbed six rebounds.
She started the game, but after getting in foul trouble early she sat much of the first half. Early in the second, Lockhart suffered a blow to the head and did not return to the game.
Instead, she took a trip to the hospital and received a couple staples to her head, according to coach Cindy Lindsay. But Lockhart returned to play in the game against Northwestern Saturday, Jan. 8.
Guards Bailey Reynolds and Erica Martinez complemented Lockhart’s performance with impressive showings of their own—both scoring in double digits.
Reynolds scored all of hers in the first half, and Martinez scored hers in the second.
“They’re balancing each other out,” Lindsay said. “Teams are having a hard time figuring out how to stop both of them.”
After the win Friday Snow traveled 170 miles to play Northwestern Saturday afternoon and dominated with an out-of-the-normal defensive effort, winning 64-43.
The 43 points is the second fewest the Badgers have allowed this season.
“Kelsi Wells is really making a quiet difference,” Lindsay said. “Often she gets the tough defensive assignments, and she’ll get mismatched guarding someone taller than her and she’s playing really well.”
Everyone saw playing time for the Badgers on Saturday and Reynolds again led the scoring effort with 16 points.
Snow remains on the road until Jan. 28 and plays this Saturday at Salt Lake Community College. SLCC is led by the defending National Player of the Year, Haley Holmstead, who averages 26 points per game and adds to that a couple steals and 4.5 rebounds each outing.
“To be successful you have to be able to win on the road,” Lindsay said, adding that the Badgers have to hold their own against such a talented player. The pressure to guard Holmstead will be split between Reynolds, Wells and Alle Finch.
The winner of Saturday’s game will take possession of first place in the conference as each team moves a fourth of the way through the conference schedule.


Snow women split games against 2 ranked teams 
By: Skyler Hardman
EPHRAIM—Snow College women’s basketball started conference play at home with a split this weekend defeating No. 3 North Idaho before falling to No. 12 Southern Idaho.
The favored North Idaho team held Snow five points below their season average, but it wasn’t enough, as the Badgers pulled out a 79-76 victory.
Snow head coach Cindy Lindsay spoke of one huge difference-maker for the Badgers—Dani Lockhart, who had 21 rebounds.
“I don’t think I’ve ever had a player pull down that many rebounds,” Lindsay said.
Lockhart not only grabbed 21 boards, 10 of them on offense, but she also scored five of seven from the field. The Snow players could smell an upset when they headed to the break up by 10 after Erica Martinez sank her third three-pointer at the buzzer.
Martinez ended the game with six treys and 26 points, staying on the court for the entire 40 minutes.
Less than 24 hours later Snow tipped off against another nationally ranked conference foe, the College of Southern Idaho.
The Badgers started the game rolling as they shot six of seven from beyond the arc and carried a four-point lead into intermission.
Snow even outrebounded Southern Idaho by a smidgeon, but it wasn’t enough to make up for 30 Badger turnovers.
Full-court pressure along with double teams and traps at the top of the key left Snow’s guards exposed.
“We have to have an answer to pressure,” Lindsay said. “It was really an individual game. I don’t feel like tonight was a success. Obviously we’ve got some things to work on.”
In the second half Southern Idaho shot 16 times more than Snow, carrying them to a 90-83 win.
Snow plays next in Scottsdale, Ariz., at the Bill Culver Memorial Classic, which begins Dec. 29. 

Undefeated at tourney with buzzer beater
By: Skyler Hardman
EPHRAIM—Snow College women’s basketball came out of the Northwest College (Wyo.) tournament this weekend unscathed after defeating the East Idaho All-Stars 83-77 and coming out on top of a one point nail-biter over the host.
In facing the All-Stars, head coach Cindy Lindsay went up against six former players. Lindsay was pleased with her team’s performance as they shot 73 percent from 3-point range.
“Alle (Finch) had a great game,” Said Lindsay. “She had 33 points which is a new personal best. She was able to cut to the basket, draw fouls and shoot well.”
Finch made 14 of 18 free throws and drained five 3-pointers. The scoring effort was assisted by Erica Martinez who went 4-4 from outside and scored 20 points.
The Badgers were confident heading into Saturday’s game against a Northwest team they had beat handily at home less than a month earlier.
By halftime it was apparent that Northwest wasn’t ready for another blowout; the score was knotted at 36 heading into the intermission.
During the second-half Northwest gained momentum and had a double digit lead with several minutes left.
After a lot of back and forth play Snow trailed by one with 30 seconds on the clock and Northwest had the ball. A defensive stand gave Snow possession with nine seconds left and 94 feet of floor to cover.
After a timeout where it was decided the final shot would go to Finch, Lindsay took another timeout, but the press wasn’t there and as the game clock showed 1 second Finch fired up a three point shot. The shot didn’t drop for the Badgers but a foul was called, giving Finch three free-throws with .7 seconds on the clock.
After she missed the first one Northwest called a timeout. The second one didn’t go for Finch either. By making the final free throw Finch could send the game to overtime.
The third one rimmed out and immediately Finch’s high school teammate, Dani Lockhart, was there. Lockhart got airborne and just before the final buzzer sounded her tip was enough to put the ball through the rim and give the Badgers the win.
“It was one of the most exciting wins I’ve been a part of,” said Lindsay. “I’ve had buzzer beaters but I’ve never had point seven on the clock.”
Lockhart told Lindsay afterwards that she just had a feeling it would come to her. With the win Snow finishes the preseason 12-2.
Conference play begins this weekend at home for the Badgers as they play North Idaho and the College of Southern Idaho.



10-2 Snow can’t beat Casper College in rematch
 By Skyler Hardman
EPHRAIM—Snow College women’s basketball went 2-1 last week, losing for the second time to Casper College but bringing home wins against Western Wyoming and Mount Hood.
Jaquel Christensen led the Badgers to the 81-72 win against Western Wyoming Tuesday, Nov. 23.
Head coach Cindy Lindsay called the center’s performance her game yet. Christensen got herself a double-double, dropping 20 points and scraping in 10 boards.
The Badgers had a chance to avenge their earlier loss to Casper in tournament play Friday, Nov. 26, in Twin Falls, Idaho. The Nov. 4 loss had been Snow’s first and only of the season.
Until Friday—when the Thunderbirds won handily 79-64.
“I think we had the attitude that we were going to be able to show up and have threes drop and get to the basket,” Lindsay said. “Our shots were off and defensively we couldn’t get a stop. It was a horrible game.”
The team didn’t bring near the intensity needed to compete with Casper, she added.
The Badgers were outshined in almost every category. They shot only 36.8 percent from the field and connected on only a devastating four of 26 from three-point range.
Now the Badgers are 10-0 against the world and 0-2 against the 6-4 Thunderbirds.
But Snow didn’t have much time to sulk. Saturday afternoon, Nov. 27, they had to tip-off against Mount Hood.
Lindsay said that before the game she wanted to fix what broke against Casper.
“We talked about pride,” Lindsay said. “Hopefully we learned our lesson and never have to play like that again.”
The chat worked.
The Badgers came out on fire, blasting off to a 49-13 at halftime. And for the first time Snow switched up the starting line-up with 5’11” forward Dani Lockhart replacing 6’3” Christensen at center.
“I wanted to ensure that defensively we were quick, so I went with a guard in that post position,” Lindsay said. “Dani’s been playing really well.”
Lockhart was perfect from the field and even snagged nine boards in the 109-31 blowout.
Frosh guard Cassie Holmes came off the bench to knock down two three-pointers and scored in the double digits for the first time. She had 12 points in 17 minutes of play.
Snow is now 10-2 and has two tournament games at Northwestern Wyoming before beginning conference play at home against North Idaho College Dec. 10.



Snow frosh Wells scores double-double off bench in yawner
 By Skyler Hardman
EPHRAIM—The Snow College women’s basketball team posted 89 points in a decisive home victory Saturday over the Utah Knights who were held to only 69.
Snow had an edge as the Knights, a club team made up of former college basketball players, brought only seven players while Snow had 13 play.
A highlight for Snow was the play of freshman substitute Kelsi Wells who scored double-double—11 rebounds and 19 points.
“Kelsi Wells came off the bench and played well,” Coach Cindy Lindsay said. “She was really big on the boards.
”Snow almost doubled the Knights on the boards with 50—17 of those on offense.
The Badgers didn’t come out of the gate with the intensity that Lindsay would like to see. In the first half they shot 42.4 percent from the field and made 7 of 9 free throws.
“I felt like we were a little sluggish in the first half,” Lindsay said.
But the Badgers moved more up-tempo in the second half, making 54.3 percent from the field and 10 for 11 on the foul line.
Alle Finch had 16 points and five assists. Finch has been wearing a knee brace throughout the season and still has a noticeable limp when not on the floor.
When asked about Finch’s knee Lindsay said, “It’s pretty good. She kind of tweaked it in practice on Wednesday. We have three games next week so we’re hoping she’ll be healthy.”
So far Finch has shown her leadership on the court and the stat sheet, averaging 16 points per game. She would be missed if she has to sit out.
On Saturday whenever Finch took a break Erica Marinez ran the offense. Marinez lit it up from outside, connecting on four three-pointers and shooting 59 percent from the field.
But Snow struggled on their turnover/assist ratio. While coming out of the bout with 14 assists, they gave up the ball 21 times.
The Badgers are one of the highest scoring teams in the nation, but they look ahead to some tough action. They travel this weekend to the College of Southern Idaho for tournament play.
Not only will they play a conference team in CSI, but they will get a rematch with Casper.  Casper started the season ranked No. 3 and held Snow to 71 points in an earlier game, Snow’s lowest score of the season.
Those games are scheduled for Friday and Saturday. By the week’s end Snow could improve their record to 11-1.




Lady Badgers off to hot start at 3-1 and 86 ppg
By Skyler Hardman
EPHRAIM—The Lady Badgers are back on the court this season and hoping to out-perform the nation’s fifth-best 81-points-per-game and 22-10 record from last year.
Snow comes back this season with only one returning starter, Alle Finch.
“And she didn’t start the whole year,” head coach Cindy Lindsay said. “Sophomores Alle Finch and Christina Augustin are the captains.”
Finch starts at point guard and is running the offense. In just two and a half games she has tallied 13 assists, 11 boards and 48 points.
“This year’s team is completely different than last year’s team,” Lindsay said. “Last year’s team was a little bit more vocal; this year’s team is on the quiet side. That doesn’t necessarily mean they’re not as intense. In fact, sometimes they are even more intense.”
Some of that intensity comes from redshirt freshman Dani Lockhart. She didn’t play last year after tearing her ACL in the season opener.
So far Lockhart has come off the bench to grab 7.75 rebounds a game. Lindsay said she is excited to see her back on the floor.
Not only has Snow out-rebounded three of their first four opponents, they have ended the same three games with more assists.
“I think I have the best guard line-up in the conference,” Lindsay said. “I’ve got some really good youth and a great guard in [Erica] Martinez. She’s just a prolific three-point shooter out of Judge Memorial.”
In four games Martinez has connected on 17 three-pointers, shooting 53 percent from beyond the arc.
Lindsay isn’t afraid to see her players cast up the three early and often. In the Badgers’ third game against East Idaho, Snow knocked down 9 of 19 from outside just in the first half.
The three-point shot will undoubtedly be a big part of Snow’s play this year. But even with high-percentage outside shooting topping last season’s 81 points a game won’t be easy.
“We might even be more so a scoring team this year,” Lindsay said.
And her players have already backed that up. 
So far the team is averaging 86 points per game, and that despite a 71 against third-ranked Casper College.
Snow led the game at half but Casper delivered Snow their only loss to date.
Finch went down hard early in the game and didn’t play in the second half.
Lindsay says really likes the new players she has, but so far she has been putting mostly experienced players on the court. With four sophomores starting she’s not afraid to mix it up.
“I anticipate some changes. There have been some kids that have really stepped up,” she said. “I believe that you put the best team on the floor. Sometimes it might not be the best players but we’re going to put the best team on the court.”
Last year nine of Snow’s 10 losses came in conference play. The conference was so competitive that Snow had weeks when a win would have put them in first, but a loss would have dropped them to fourth.
Lindsay has her goals high. 
Besides winning the conference, she said, “I want to go to nationals.
“I’ve been there as a coach; I’ve seen what it takes to get there.”
The Scenic West Athletic Conference will send only one team to nationals and that won’t be the winner of the conference, but the winner of the conference tournament.
“It’s getting the team to peak at the right time, that’s the key,” said Lindsay. “We want to build and improve ourselves daily.”
Saturday at 3:00 p.m. Snow will host the Utah Knights. Conference play begins Dec. 10 as Snow hosts North Idaho College.

Wednesday, January 26, 2011

Print Journalism Work: Speeches

Published in The Snowdrift weekly.




Will West: A $300 Million Man visits Snow
By: Skyler Hardman
Ephraim- Will West, co-founder and CEO of multi-million dollar company Control4, spoke to students and the community about entrepreneurship last Wednesday in the library. 
“Every successful entrepreneur that I know has this characteristic,” said West “They are willing to stick with it when the rest of the world says they can’t do it.”
He went on to describe entrepreneurs as ranging from “bold” and “courageous” to “arrogant” and “naïve.”
The class to which he spoke is hosted by the business department and titled Entrepreneurship Seminars. Whether enrolled or not the class is open to everyone, students and citizens alike. It is held every Wednesday at 12:30p.m. in the auditorium in the Huntsman Library. 
“The one thing that makes a business fail… is lack of money.” said West, who has raised more than $300 million in private capital to start his last three companies according to Control4.com.
West spent the majority of his presentation speaking on how to acquire capital to start a business.
“Management, management, management, a PowerPoint presentation, a financial model and a business plan are the seven most important things when it comes to getting money from venture capitalists.” said West, “The easier you can make it on the investor, the more likely you are to get money.”
Although he has raised a substantial amount of money to start his companies West said, “(I have been) turned down way more than embraced.” He also spoke of “a price to be paid,” referencing missed birthday parties and time away from his family.
“If things were really easy to do, everybody would do them.” Said West, “Money, expertise, an idea and a team (are the four components necessary for starting any business).”
“I was offended they didn’t ask sooner,” He jokingly told the Snowdrift when asked why he was willing to come to Snow. West went on to say, “Entrepreneurship is what it’s all about. I believe in it.”
Next week the Entrepreneurship Seminar will feature Jason Stowe, co-founder of Bajio Mexican Gill. Bajio currently has over 40 locations in 11 different states. The first location opened in 2002, since the company has changed ownership twice but Stowe is the President of Abundant Brands who currently owns the franchise.



Balance = Success
By: Skyler Hardman
Snow College alumni Tom Boyer spoke to Snow’s entrepreneurship seminar class last Wednesday and emphasized the importance of balance in all that we do.
Boyer is from Coalville Utah and to this day operates the very ranch he was born on. He started his higher education at Snow College before receiving a Bachelors Degree in Agricultural Economics and Masters Degree in Agribusiness from Brigham Young University.
During his presentation Boyer reflected, with much gratitude, on his Snow College learning experience.  Boyer shared with the group how important the friends he made at Snow are to him.
“When I first got here I would have crawled home if I could have,” said Boyer.
He then told the class about the guys who lived in the dorm across the hall from his. They built a powerful bond as they helped each other transition from home and parents to college and girls.
Boyer served an LDS mission between his first and second year at college. He made it clear that, to him, there aren’t many things more important than being right with God. Spirituality is one of the aspects of life he considers necessary for a proper balance.
Amidst the balancing act of life Boyer has not forgot about those friends who impacted him so drastically during his first year at Snow. Boyer has a reunion with the same group of guys annually. They have a 38 year streak rolling with no plans to stop.
Boyer’s resume makes it clear he values education. His speech let everyone know that life is much more than a couple of degrees.
“You have to do manual labor,” said Boyer. “There is nothing I hate much more than sheering sheep, but I do it. I know that it’s good for me.”
The physical demands of working on a ranch are something Boyer no longer needs to do monetarily but it is necessary for him to feel good about life. He emphasized the importance of doing a task that allows you to see a tangible difference when you are finished.
There is much more to maintaining a balanced life than working, remaining physically fit and being spiritual Boyer warned the audience.
“50 percent of you will end up divorced,” said Boyer. “Make sure you share with your spouse your goals and what you expect to achieve in life.”
Boyer blatantly explained to the class, if you desire to be an entrepreneur but your spouse isn’t willing to make the sacrifice something won’t work.
The audience as a whole responded very well to Boyer applauding him at the end of the 45 minute presentation.
This week the entrepreneurship speaker was Jeanette Bennett.  Bennett and her husband founded Bennett Communications aspiring to work from home and put their BYU journalism degrees to work. The company’s flagship publication is Utah Valley Magazine. The entrepreneurship seminars are held every Wednesday at 12:30 in the Huntsman library auditorium. 

Marketing Genius Visits Snow
By: Skyler Hardman
EPHRAIM- C. Parker Garlitz founded one of the first Internet Service Providers in Utah and since has started a handful of businesses finding immense success through online marketing. Garlitz spoke to Snow students last Wednesday.
Garlitz went from owning and operating an internet based toner supply company to, with his sister, co-founding Whole Foods, Inc. Whole Foods originally sold wheat grass kits and now carries hundreds of products and does over four million dollars of ecommerce sales each year.
“She’s on a crusade and I’m the marketing guy,” said Garlitz about his vegan sister.
Whole Foods targets the niche market of organic health foods. Garlitz was surprised by the interest in such foods pointing out that he doesn’t even consider putting their products to use.
After seeing a demand Garlitz and his sister built a product and a website. They used 100 dollars cash and a credit card to fund the business.
Ten years since their first sale Whole Foods now operates in a 10,000 square foot warehouse. Even though they grow by 20 percent each year and now have 28 employees there are some things that Garlitz won’t let anyone else do.
“I don’t turn the marketing over to anybody,” said Garlitz. “I have tried every advertising technique you can think of online… 50 of them work, 10 work well.”
Once marketing for Whole Foods became a “spare-time” sort of job Garlitz was successful in opening a consulting firm. His consulting firm led to a 100 million dollar company, Crexendo, offering him a job.
“No,” Garlitz first told Crexendo. “The third offer (from Crexendo) was something I felt I couldn’t refuse.”
Still with Crexendo Garlitz shared with Snow students his ideas on how to market any product online.
“Getting listed in search engines is unbelievably fundamental,” said Garlitz. “The number of links that go to your site determines your page rank with search engines.”
“Facebook and Twitter are worthless for advertising,” said Garlitz. “The only thing they are good for is the links that will boost your page rank.”
Along with tips for Snow students Garlitz shared his feelings about entrepreneurship.
“The best path to make a lot of money in America is to start a small business,” said Garlitz.
The class to which he spoke is hosted by the business department and is titled Entrepreneurship Seminars. Whether enrolled or not the class is open to everyone, students and the community alike. It is held every Wednesday at 12:30p.m. in the Huntsman Library Auditorium.
Next week the entrepreneurship speaker will be Tom Boyer. He operates Boyer Land and Livestock. In the early 1850’s William Boyer arrived in the Salt Lake Valley from England.  As he was a coal miner and entrepreneur, Brigham Young sent him to Coalville to begin the development of coal mines. Generations later livestock was added to the family business according to Boyer Land and Livestock’s website.

Bajio to Merge with Costa Vida
By: Skyler Hardman
EPHRAIM- Jason Stowe, co-founder of Bajio Mexican Grill announced an upcoming merge between Bajio and Costa Vida when he spoke to Snow last Wednesday.
Stowe’s audience was intrigued when they heard him mention an upcoming merge between Bajio and another well known Mexican grill.
“Which company are you merging with?” asked a Snow student near the end of the presentation.
“Since my team let it out of the bag this morning I guess I can tell you,” said Stowe. “Costa Vida.”
Stowe explained that it was almost meant to be. With a total of 67 locations between the two restaurants only three locations overlap. Early in the presentation Stowe had a lot to tell Snow students and the community.
“You can do more than you think you can,” said Stowe. “And you’re stronger than you think you are.”
At 16 years old Jason Stowe started flipping burgers, within a year he was an apprentice chef at Deer Valley Ski Resort.
Stowe gained much of his passion for the food industry while working as a chef at the National Institute of Fitness in St. George. There he taught people with health struggles how to live by a diet that would enhance their lives.
He turned Zuka Juice from a one location operation into a franchise with locations in nine states. He went from a kid who put skiing above school to an entrepreneur who spent 80 hours a week working on his business.
After being consumed with work and other personal ventures Stowe’s five year old child asked, “Why don’t you like me?” That reality check brought things back into perspective.
“Self-serving will lead you down a path of destruction,” said Stowe.
He learned from experience. Following the sudden success of Bajio Stowe found himself visiting Mexico monthly. Some time spent working, most of the time spent playing.
“If you don’t plan to succeed you plan to fail,” said Stowe. Stowe credits much of his success to goals set early in life.  He made it clear that life-long goals should not be overshadowed with aspirations for immediate success.
“If you’re in it (entrepreneurship) just for the money, head out,” Stowe said. “If you don’t have passion about something you’re going to do, you’re not going to do it to the best of your ability.”
Stowe made mistakes in his personal life and career. He has developed a mindset of putting others first.
 “After all that is said and done what will you want others to remember you by?” asked Stowe.
The class to which he spoke is hosted by the business department and titled Entrepreneurship Seminars. Whether enrolled or not the class is open to everyone, students and citizens alike. It is held every Wednesday at 12:30p.m. in Huntsman Library Auditorium.
Next week the entrepreneurship speaker will be Parker Garlitz. He is co-owner of Living Whole Foods. Garlitz also has extensive experience in internet marketing and consulting.

Seminars Continue with Craig’s Cuts
By: Skyler Hardman
EPHRAIM- Last Wednesday Craig Guincho, the founder of Craig’s Cuts, spoke to Entrepreneurship Seminar students about the importance of using financial data to manage a business.
Craig’s Cuts was started in 2008 under the name Seven Dollar Cuts. It has grown from one location to six and served over 130,000 haircuts in two years.
“What is something everyone needs,” Guincho asked himself before starting Craig’s Cuts. “Everyone needs a haircut,” said Guincho.
The barber shop offers seven dollar haircuts and gives a one dollar discount if you wait more than 15 minutes to be seated. From the beginning Guincho aimed for value.
“It started with a vision and initiative to always provide the best quality and the best priced haircut,” said Guincho.
Guincho, like other entrepreneurs Snow has featured this year, started his business as a student. Despite that his business would be competing in a 50 billion dollar industry Guincho took a lean and mean approach.
Only three percent of revenue from Craig’s Cuts is put towards advertising. An above average 51 percent of revenue goes to payroll. Guincho made it clear that he wants happy employees and happy customers.
“It’s not about the dollar, it’s about the customer,” said Guincho. “You can’t make everyone happy though, and that can be hard.”
Craig’s Cuts will have eight locations by the end of the year and Guincho hopes to have the company on the Inc. 500 list come 2012.
The class to which he spoke is hosted by the business department and titled Entrepreneurship Seminars. Whether enrolled or not the class is open to everyone, students and the community alike. It is held every Wednesday at 12:30p.m. in the Huntsman Library Auditorium.
Next week the entrepreneurship speaker will be Greg Wilson. He represents Mity-lite. Mity-lite was founded in 1987. Mity-lite is a global manufacturing company that makes chairs, tables and related products.